After reading much on this widely discussed topic in media, I am finally writing on it, triggered by this article on ANTIDOTE . Congress has messed up so much in this country and at so many levels and for so long that it should actually be an advantage for BJP. It can leverage on all these pseudo socialistic policies and inefficient governance in the name of rural development and now "social inclusion". But it's not so easy. It needs a certain level of awareness at the lowest level of society. It requires people to understand how economy works and what opportunities exist if the markets are opened up and the governance is made more efficient. Again, it's not so easy. Each community needs to understand what is there for them in it and what are they missing now and why. BJP will have to sell this dream. In fact, it will have to not only sell it but make them realize how the current systems and policies are doing just the opposite. E.g. how NREGA is counter-productive ...